Mary Caswell “Cassie” Alsfeld
Cassie founded Shoreline Strategies, LLC in late 2015 after spending over a decade working in national, local and state politics. She has worked at all levels of government – from presidential campaigns to party committees, from City Hall to Capitol Hill. And she has experience in every facet of the political landscape – from digital strategy to copywriting, from political consulting to fundraising, from writing legislation to influencing policy.
Prior to starting her own business, Cassie served as the Senior Digital Marketing Specialist for Email at the Republican National Committee, the Senior Digital Strategist and Speechwriter at the National Republican Congressional Committee, and the Lead Digital Political Copywriter on the Romney for President Campaign. In each of these roles, Cassie led the copywriting production from start to send, helped build the email marketing and online fundraising programs, and set fundraising records. She was the first true political digital copywriter for the GOP.
Before embarking on the national political scene, Cassie served as a consultant and lobbyist after spending a few years on Capitol Hill as a legislative staffer. Prior to working on Capitol Hill, Cassie worked on city and state campaigns in Louisiana.
Cassie is a proud New Orleans native and alumna of St. Mary’s Dominican High School and Louisiana State University’s Manship School of Mass Communication. She has a B.A. in Mass Communication with a concentration in Political Communication and a minor in Leadership Development. In 2007, Cassie was elected Student Body President of LSU, and she served on the LSU Board of Supervisors and other state-wide boards.
She enjoys helping other businesses succeed, doing pro bono work and volunteering. Cassie serves as the Vice President of Public Relations for Louisiana Youth Seminar, which puts on leadership seminars for high school students; the Alumnae Chair of The Madison of DC, a professional, philanthropic and social organization for women; and the Philanthropy Chair of the DC Alumnae Chapter of Kappa Delta Sorority.
For more information or to connect, you can find Cassie on LinkedIn.