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Mary Caswell “Cassie” Alsfeld

President


Cassie founded Shoreline Strategies, LLC in late 2015 after spending over a decade working in national, local and state politics. She has worked at all levels of government – from presidential campaigns to party committees, from City Hall to Capitol Hill. And she has experience in every facet of the political landscape – from digital strategy to copywriting, from political consulting to fundraising, from writing legislation to influencing policy.

Prior to starting her own business, Cassie served as the Senior Digital Marketing Specialist for Email at the Republican National Committee, the Senior Digital Strategist and Speechwriter at the National Republican Congressional Committee, and the Lead Digital Political Copywriter on the Romney for President Campaign. In each of these roles, Cassie led the copywriting production from start to send, helped build the email marketing and online fundraising programs, and set fundraising records. She was the first true political digital copywriter for the GOP.

Before embarking on the national political scene, Cassie served as a consultant and lobbyist. She got her start in national politics on Capitol Hill, while working as a legislative staffer for the Congressman of the New Orleans area on Hurricane Katrina, BP Oil Spill, health care, postal service, veterans affairs, and other issues. Prior to working on Capitol Hill, Cassie worked on city and state campaigns in Louisiana.

Cassie is a proud New Orleans native and alumna of St. Mary’s Dominican High School and Louisiana State University’s Manship School of Mass Communication. She has a B.A. in Mass Communication with a concentration in Political Communication and a minor in Leadership Development. In 2007, Cassie was elected Student Body President of LSU, and she served on the LSU Board of Supervisors and other state-wide boards.

She enjoys helping other businesses succeed, doing pro bono work, volunteering, networking, and mentoring young professionals, particularly women.

For more information or to connect, you can find Cassie on LinkedIn.


Volunteer and Leadership Roles

  • President, DC Chapter of St. Mary’s Dominican High School Alumnae Association

  • Philanthropy Chair, DC Alumnae Chapter of Kappa Delta Sorority

  • Founder of Networking Group, The Madison of DC (past Vice President and Alumnae Chair)

  • Active Member, DC LSU Alumni Association (help with networking and mentoring, host events, solicited sponsorships and raised thousands of dollars for scholarships for students)

  • Member, Association of Past Presidents of the LSU Student Body

  • Member, YMCA of Greater New Orleans Marketing Task Force

  • Alumni Advisory Board Member, Louisiana Youth Seminar (former Executive Board Member, VP-Alumni and VP-Public Relations)

  • Member, American Association of Political Consultants

  • Active in Grassroots Professional Network, PAC PALS, and other industry organizations


Thought leadership, Trainings and Speaking Engagements

  • Panelist, Email Marketing for Mobile panel at InboxEast Summit, hosted by Campaigns & Elections (2017)

  • Panelist, Advocacy in the Midterms, hosted by CQ Roll Call, the Grassroots Professional Network and George Washington University Graduate School of Political Management (2018)

  • Presenter, How to Build an Effective Email Marketing Program workshops at CampaignTech East Summit, hosted by Campaigns & Elections (2018)

  • Working Group Member, LSU Manship School of Mass Communication’s 2019 John Breaux Symposium on “Politicking While Female: The Political Life of Women” (2018-2019)

  • Panelist, “Contributing to Politics Without Running for Office,” LSU Manship School of Mass Communication’s 2019 John Breaux Symposium on “Politicking While Female: The Political Life of Women” (2019)

  • Presenter, messaging session at Leadership Bootcamp for women running for office, hosted by Louisiana Association of Business and Industry (LABI) / Louisiana Free Enterprise Institute (2019)

  • Panelist, “Women in Political Tech: Lessons from Female Founders and Partners,” CampaignTech East, hosted by Campaigns & Elections (2019)

  • Moderator, “Meeting People Where They Are Online: Leveraging Existing Social Platforms to Recruit New Advocates” panel, AdvocacyTech, hosted by Campaigns & Elections and Grassroots Professional Network (2019)