Writing

Copywriting

  • Write copy for emails, landing pages, ads, e-commerce, graphics, pitch packets and such
  • Construct messaging that best represents and enhances the organization’s vision, mission and goals for a particular campaign
  • Design tests on copy, tactics and strategies to optimally increase engagement and donations
  • Determine tone, style, substance and flow of the copy
  • Through our proven processes, we enhance the brand, establish the tone and enrich the campaign’s messaging
     

Copy Editing

  • Edit copy on emails, landing pages, ads, pitch packets, proposals, infographics, etc.
  • Revise and make recommendations to copy, placement of calls to action, tactics used and strategies employed
  • Optimize copy to drive engagement and donations
  • Proof final products to ensure no mistakes are made
     

Speechwriting

  • Write speeches and/or talking points
  • Research topics of discussion and event
  • Study principal’s style and tone to capture the essence of it in the speech
  • Brainstorm and outline key messaging points
  • Consult with principal and relevant parties
  • Coach the principal on delivery of speech – from the use of cadence to pauses to non-verbal cues
 

Digital

Email Marketing

  • Develop email concepts
  • Determine sender, subject lines, call to action, flow and structure of email
  • Design tests on copy, tactics and strategies to optimally drive engagement and donations
  • Explore ways to grow email lists through paid and earned means
  • Set email schedule
     

Online Fundraising

  • Create innovative online fundraising campaigns
  • Determine the best copy angles, tactics and strategies to drive donations and data
  • Identify trends and opportunities for online fundraising campaigns, and make recommendations based on findings
  • Think outside the box while also building upon past successes
     

Digital Strategy

  • Create email, online engagement and/or fundraising campaigns
  • Design tests on copy, tactics and strategies to optimally drive engagement and donations
  • Develop strategies for getting individuals through the “funnel” and forming deeper relationships with targeted audiences
  • Identify best and worst performing tactics, messaging angles and strategies from previous or current email and online campaigns
  • Research, monitor and identify trends and explore opportunities for copywriting, email marketing and online fundraising
  • Make recommendations to content calendars
  • Consult on social media strategies, particularly brand-building social media tools like Pinterest, Instagram and Facebook
 

Consulting

Copywriting, Email Marketing and/or Online Fundraising Consulting

  • Evaluate existing copy styles, structures and strategies, as well as analytics
  • Identify best and worst performing tactics, messaging angles and strategies
  • Recommend best practices for copy used in email marketing or online campaigns
  • Determine keywords and messaging angles worth testing
  • Consult on the behavioral and psychological influences that drive actions
     

Copy Coaching

  • Train, coach and mentor junior copywriters
  • Provide guidance and feedback on copy
  • Make recommendations and necessary edits to copy, placement of calls to action, tactics used and strategies employed
  • Lead workshops on best practices
  • Guide writers in how to design email or online fundraising campaigns
     

Political Consulting

  • Devise winning strategies to drive specific actions or outcomes
  • Advise on political environment and key players
  • Build relationships and maintain communication with relevant points of contact
  • Conduct research
  • Craft talking points and briefing memos
  • Create lists of key influencers
     

Fundraising Consulting

  • Develop a strategic fundraising plan to help recruit and engage new donors, grow the donor base and raise funds
  • Design strategies to establish a fundraising network and generate donations
  • Research and identify potential donors based on giving history, affiliations, interests, likelihood to give, etc.
  • Create prospective donor lists
  • Advise on fundraising environment, key players, and online to offline opportunities
  • Construct letters, emails and fundraising packets to solicit contributions and engage donors
  • Cultivate and maintain relationships between donors and clients
     

Brand and Image Consulting

  • Conduct a thorough assessment of brand characteristics, history and goals
  • Do a SWOT analysis on the overall environment
  • Develop strategies to achieve specific goals for personal or professional branding
  • Identify areas of growth and opportunity, as well as areas in need of strengthening
  • Advise on presentation, messaging and non-verbal cues
  • Make recommendations to social media strategies
 

Guides

MARKETING GUIDES

  • Develop guides based on best practices for copywriting, email marketing and online fundraising
  • Create style and author guides for consistent messaging across all platforms
  • Make copy recommendations
  • Provide examples of different types of emails
     

EMAIL TEMPLATES

  • Create email templates (from direct ask fundraising to engagement to get out the vote)
  • Develop email campaigns or waterfall series
  • Outline best practices and recommendations